We’re experiencing a very high volume of orders during the Pre-Holiday Season. Sign up for our Newsletter to receive inventory and new bikes updates. Packaging SystemWe created a packaging system that both stood out at retail and aided in finding the right product at a glance in a crowded retail environment. Product PresentationGenesis genesis bicycles created the global product presentation for the world’s largest quality bicycle manufacturer. Not quite mainstream, yet still hugely popular, Genesis Bikes are a British brand loved by steel-aficionados and adventurers alike. The store’s website currently lists new bikes from Trek, Electra, Salsa, All-city and Jamis.
But there is clearance for up to 38c, so if the conditions require it, this bike is able to handle the rougher stuff. Some adventures are about taking your time and drinking in your surroundings, others are about getting there fast. This bike is designed for lightweight bike-packing, able to tackle ultra-distances on mixed terrain.
Versatility still pervades the frame, with downtube bottle bosses and mounts for a rear rack and mudguards. Although this bike can take on the commuting duties or a bit of cycle-touring, it is more suited to lively riding in the woods and on bridleways. Given the versatility of this frame, it is perhaps to be expected that there is a large number of different builds on offer. It is available with flat bars and drop bars, carbon forks and steel forks, there’s even a titanium frame option. For each of the builds, there are different spec levels donated by a ‘10’ for the entry level and ’30’ for the top line.
Although the frame is steel, it’s relatively lightweight with a carbon fork and no excess components weighing it down. This is a bike that will zip around town without a second thought. There are, however, a number of points that make this a more versatile genesis bike bike than the carbon alternative. Tyre clearance is increase to 38c, there are discrete mudguard and pannier mounts and an extra set of bottle bosses is present on the downtube. Ostensibly, this is a more budget-oriented version of the Vapour Carbon.
At the time, we weren’t sure if people would get it, so we hedged slightly, labelling it as a cross bike in the truest sense of the word. Our bikes will take you to those places, fulfill your curiosities and make you remember why going for a ride is one of life’s most brilliant experiences. This puts the rider in a pretty aggressive riding position, but at least the shoulder shock is partially absorbed by the fat… The first Genesis bike was produced under the Ridgeback brand as the Day One model in 2001. As with Ridgeback, ‘UK specific’ means these bikes are made for our particular cycling conditions, instead of according to an… The Montane Icemen (Pete Sissons and Paul Cosgrove) underlined the bikes capabilities as they used a pair of Croix de Fers to circumnavigate the 1600-mile coastline of Iceland in 14 days.