Some 163 days and 18,000 miles later, he returned a world record breaker. Capable on and off road, it was a gentle step away from our original Vapour and towards a bike that was intended to go further… but we never imagined quite how much further. It’s really hard to give safe and accurate technical advice over the internet! We’d always advise going to your local Genesis dealer, where they can see the bike and diagnose any technical or mechanical issues that you’re having with your bike. With so many different variables this is an impossible question for us to answer properly!
With massive tours becoming more commonplace, we introduce the Tour de Fer – and for more adventurous missions, the Longitude – a rigid 29er mountain bike with all the required mounts and clearance for 2.5-inch tyres. Ridgeback Bikes create a flat bar road bike and call it the Genesis Day One. Ever since, we’ve been making bikes that make you dream genesis mountain bike of your next adventure – whether that’s a continent crossing epic, or the daily commute. Packaging SystemThe packaging system had to accommodate everything from small replacement parts to complete bikes. You’ll receive an email and/or text when your repairs have been completed, and we’ll be sure to give you a call if anything pops up along the way.
Here you’ll find our company details, answers to frequently asked questions and different ways to get in touch with us. Genesis employ materials to their best application meaning you’ll find carbon, Titanium, steel and Aluminium utilized throughout the range. Look to the Equilibrium if you’re after a performance road package or to the Tour de fer if you desire a rugged reliable touring package, ready to go off the peg. Access to Collected InformationIf your personally identifiable information changes, or if you no longer desire our service, you may correct, update, delete or deactivate it by emailing us at
We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our homepage. UK bike brand Genesis began in 2001 as a single bike – the Genesis Day One genesis mountain bike – and exploded in popularity. Our focus areas are Fixed gear, Single speed, Road, Gravel and Bikepacking. The latter is a segment we are a little bit extra found of; hence we will gladly help you find the correct bike, bags and all the equipment you need for the next bikepacking adventure.
All our frames are put together by hand in batches and then assembled before being shipped over to our warehouse. Packaging SystemWe created a packaging system that both stood out at retail and aided in finding the right product at a glance in a crowded retail environment. Packaging SystemGenesis created a holistic packaging system that was impactful and highlighted genesis bicycles specific features across a product offering that reached almost 3000 SKU’s. Product PresentationWe developed the product graphic presentation for more than 200 unique models every year…while being on-trend, fresh and true to the brand. Product PresentationGenesis created the global product presentation for the world’s largest quality bicycle manufacturer.
Plus, if our turnaround time exceeds 24 hours, we’ll set you up with a complimentary demo bike. Check out our electric bike buyer’s guide to learn about the benefits of e-bikes, how to choose the right one for your riding style, and the best maintenance tips and tricks. Check out our curated collection of the very best road, mountain, and family rides in the area, complete with digital route maps. This may be via the telephone, email, mail, fax or directly through our website.
Take your pick from their range of iconic builds such as the Croix De Fer, Fugio, CDA, Vapour, Datum & more. Credited with creating the first-ever gravel bike, Genesis bicycles are designed to take you on adventure — off-road, on-road, or wherever your heart desires. UrbanBikeWear.com started 2013 in Johan’s bedroom with a smaller selection of bicycle clothes and commuting bags. From the beginning UBW’s concept has been to carefully select products from the big global market to find brands with a lot of heart. Our ambition is to be your niche bicycle shop where you can feel at ease with our products, chosen just for you. Today we have a wide range of cycling clothes and bags from Chrome Industries, Bagaboo, PEdALED, Endura, Vaude, Swrve to name a few.
When Credit Card details are collected, we simply pass them on in order to be processed as required. We never permanently store complete Credit Card details.We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. If you have any questions about security on our Website, you can email us at We’ve partnered with Freewheel as a solution to offer Genesis bikes online whilst supporting local bike shops at the same time. Each online sale supports the selected bike shop with a percentage of your sale, whether you choose to click & collect or get it delivered straight to your door. Please note that Freewheel currently only deliver within the UK at this time.