Genesis created the personalities and graphics for bikes built for the world’s diverse cultures. You can see our work for Giant in the grueling Tour de France, on Tokyo commuter streets, and in a garage much like your own. Genesis Bikes are a British cycling brand with a heritage of building the kind of bikes that they want to ride themselves. The kind of bikes that make you dream of your next adventure no matter the size. Since 2001 Genesis Bikes have had an eye for the finer details, utilising the very best materials and always heading in their own direction. Genesis build bikes that are simply built to go everywhere with you and do a bit of everything.
Their colourways are stunning, and their frames are tough yet agile. UrbanBikeWear.com started 2013 in Johan’s bedroom with a smaller selection of bicycle clothes and commuting bags. From the beginning UBW’s concept has been to carefully select products from the big global market to find brands with a lot of heart. Our ambition is to be your niche genesis mountain bike bicycle shop where you can feel at ease with our products, chosen just for you. Today we have a wide range of cycling clothes and bags from Chrome Industries, Bagaboo, PEdALED, Endura, Vaude, Swrve to name a few. Brands that fulfill our demand for quality and provide excellent performance for equally high performing cyclists around the globe.
PromotionWe were asked to help create promotional items for the first company store in the US. Product PresentationWe were honored to create the livery for the Rabobank/Giant teams. Teams that have scored stage and overall victories in the Grand Tours around the world. Product PresentationWe developed the product graphic presentation for more than 200 unique models every year…while being on-trend, fresh and true to the brand.
Plus, if our turnaround time exceeds 24 hours, we’ll set you up with a complimentary demo bike. One of our service advisors will put your bike in the stand and run it through our professional inspection process. They’ll describe what they’re noticing and address any concerns.
Take your pick from their range of iconic builds such as the Croix De Fer, Fugio, CDA, Vapour, Datum & more. Credited with creating the first-ever gravel bike, are designed to take you on adventure — off-road, on-road, or wherever your heart desires. If you have any questions about our products or your purchase, make sure to visit our customer service page. Here you’ll find our company details, answers to frequently asked questions and different ways to get in touch with us. The Genesis range has expanded by a staggering amount, to include gravel, road, urban, and more. These hardy bikes are some of our staff’s favourites, tried and true in the bike packing and adventure realm.