Some 163 days and 18,000 miles later, he returned a world record breaker. Capable on and off road, it was a gentle step away from our original Vapour and towards a bike that was intended to go further… but we never imagined quite how much further. It’s really hard to give safe and accurate technical advice over the internet! We’d always advise going to your local Genesis dealer, where they can see the bike and diagnose any technical or mechanical issues that you’re having with your bike. With so many different variables this is an impossible question for us to answer properly!
We become title sponsor of the all-new Madison Genesis cycling team, bringing steel back to the peloton with prototype Reynolds 953 and 931 tubed Volare framesets. The Latitude Ti is our new flagship mountain bike and goes to the top of many wishlists, while a geared Flyer adds versatility to a classic. Will Snow completes the epic 2700-mile Tour Divide after 27-days aboard his Genesis iO ID, with just one puncture and one new tyre. At the time, we weren’t sure if people would get it, so we hedged slightly, labelling it as a cross bike in the truest sense of the word. However, through our online retail partner Freewheel, you are able spread the cost of your new bike via a finance scheme. We recommend noting down your frame number (located on the underside of the Bottom Bracket) and using one of the many online services available.
Free shipping on all orders above $99 excluding bikes, frames, and bulky items. The first Genesis bike was produced under the Ridgeback brand as the Day One model in 2001. Due to its popularity, Genesis became a label in its own right in 2006. There’s also a posh Croix de Fer in 931 guise, the Equilibrium and Day One get disc brakes and the prototype Fugio 853 makes it into production – just in time for Vin Cox to thrash it across the TransIowa. Disc brakes for drop bars become a reality and we match them with our latest invention, the Croix de Fer. One year on Vin Cox set off from The Royal Observatory in Greenwich, London.
In our most epic adventure to date, Sophie and Jérémy set off for a two-and-a-half-year journey from Alaska to Patagonia – the length of the Americas! On board a pair of Longitudes, they aim to finish in December 2019.Back at home, Alex Staniforth covers the UK’s 100 highest points on bike, foot and – if needed – kayak! Our Vapour gets the carbon treatment, the Zero goes disc, while Connor Swift races a prototype Zero SL to victory at its first outing. Inspired by Vin Cox’s adventures, we introduce the Day One Alfine – the ultimate drop bar cycle tourer.
These hardy bikes are some of our staff’s favourites, tried and true in the bike packing and adventure realm. Their colourways are stunning, and their frames are tough yet agile. Our love affair with steel road bikes begins with the Reynolds 853 Equilibrium.
Though we’re a bike shop that sells, builds and fixes bicycles, they’re really just the means to an end; albeit a beautifully designed means to an idyllic end. Our job most importantly is to encourage as many people as we can to get out and ride for transport and enjoyment. We’d love to make riding a bike as commonplace as your morning cup of coffee, which by the way is our other obsession. The Genesis range has expanded by a staggering amount, to include gravel, road, urban, and more.
When Credit Card details are collected, we simply pass them on in order to be processed as required. We never permanently store complete Credit Card details.We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. If you have any questions about security on our Website, you can email genesis mountain bike us at We’ve partnered with Freewheel as a solution to offer Genesis bikes online whilst supporting local bike shops at the same time. Each online sale supports the selected bike shop with a percentage of your sale, whether you choose to click & collect or get it delivered straight to your door. Please note that Freewheel currently only deliver within the UK at this time.