Product PresentationGenesis created the global product presentation for the world’s largest quality bicycle manufacturer. UK bike brand Genesis began in 2001 as a single bike – the Genesis Day One – and exploded in popularity. The store’s website currently lists new bikes from Trek, Electra, Salsa, All-city and Jamis. The site said a retirement sale would begin Thursady and the store will be closed May 4-7 as trek prepares to re-open under the new ownership. Tomias Hinchcliff opened the store in 1974 “with two bikes in a tiny storefront in downtown Easton,” he said on the store website.
Genesis created the personalities and graphics for bikes built for the world’s diverse cultures. You can see our work for Giant in the grueling Tour de France, on Tokyo commuter streets, and in a garage much like your own. Genesis Bikes are a British cycling brand with a heritage of building the kind of bikes that they want to ride themselves. The kind of bikes that make you dream of your next adventure no matter the size. Since 2001 Genesis Bikes have had an eye for the finer details, utilising the very best materials and always heading in their own direction. Genesis build bikes that are simply built to go everywhere with you and do a bit of everything.
Please do head over to your local Genesis dealer to talk through price points, genesis bicycles intended use and of course compatibility with the rest of your set-up.
Take your pick from their range of iconic builds such as the Croix De Fer, Fugio, CDA, Vapour, Datum & more. Credited with creating the first-ever gravel bike, Genesis bicycles are designed to take you on adventure — off-road, on-road, or wherever your heart desires. If you have any questions about our products or your purchase, make sure to visit our customer service page. Here you’ll find our company details, answers to frequently asked questions and different ways to get in touch with us. The Genesis range has expanded by a staggering amount, to include gravel, road, urban, and more. These hardy bikes are some of our staff’s favourites, tried and true in the bike packing and adventure realm.
Genesis champion themselves on built in practicalities that can be seen throughout the range, enabling their use daily across many different scenarios. All our bikes are designed at our HQ in Milton Keynes but we’re extremely proud to be able to use some expert workshops in Vietnam and Indonesia for production. All our frames are put together by hand in batches and then assembled before being shipped over to our warehouse. Unfortunately we do not range Genesis branded components for after sale. Your local Genesis dealer may be able to source a spare. At Genesis we have a history of doing things our own way, whether that’s making bikes we want to ride, or heading in a direction that might seem a little crazy at the time.
We’ve partnered with Freewheel as a solution to offer Genesis bikes online whilst supporting local bike shops at the same time. Each online sale supports the selected bike shop with a percentage of your sale, whether you choose to click & collect or get it delivered straight to your door. Please note that Freewheel currently only deliver within the UK at this time. That’s why we have an extensive network of expert dealers who can help you get your perfect Genesis, whether you’re after a reliable tourer or your dream custom build.Find your local dealer here. You can also buy your new Genesis through Freewheel – your local bike shop online.
Packaging SystemThe packaging system had to accommodate everything from small replacement parts to complete bikes. Packaging SystemWe created a packaging system that both stood out at retail and aided in finding the right product genesis bicycles at a glance in a crowded retail environment. Packaging SystemGenesis created a holistic packaging system that was impactful and highlighted specific features across a product offering that reached almost 3000 SKU’s.