Chicago became the center of the American bicycle industry, with thirty factories turning out thousands of bikes every day. Bicycle output in the United States grew to over a million units per year by the turn of the 20th century. In the United States, however, bike companies had to find bike buyers outside the mass market dominated by bikes made in Asia. American and European makers geared their bikes for competitive riders, such as triathletes and other road racers. Marc Muller, a young new Schwinn engineer, was given the responsibility to head up the project. The Paramount operations were moved to Waterford, Wisconsin, where the Paramount was reborn with a modern factory and workforce.
In addition to the fond memories these beautiful bicycles inspire, enthusiasts praise their quality workmanship and enduring value. Whether you’re considering a vintage Schwinn for personal use or want to invest in a piece of American popular history, you’ll have a lot of options. The ownership of Schwinn-branded bikes has changed hands several times. In October 2021, a privately-held Dutch group called Pon Holdings bought Dorel Sports from Dorel Industries, the parent company for ​​Schwinn, Cannondale, GT and Mongoose. The deal included acquisition of Pacific Cycle, which still manages the Schwinn brand and others from its headquarters in Madison. Schwinn authorized dealers flourished in the fifties and around 500,000 bikes were sold almost every year from 1950 to 1959.
As always, the Paramount spared no expense; the bicycles were given high-quality lightweight lugged steel frames using double-butted tubes of Reynolds 531 and fitted with quality European components including Campagnolo derailleurs, hubs, and gears. The Paramount series had limited production numbers, making vintage examples quite rare today. Other road bikes were introduced by Schwinn in the early and mid 1960s, such as the Superior, Sierra, and Super Continental, but these were only produced for a few years. The Varsity and Continental sold in large numbers through the 1960s and early 1970s, becoming Scwhinn’s leading models. The wheel rims were likewise robust, chromed, stamped steel with a unique profile designed to hold the tire bead securely, even if pressure were low or lost.
Experience year-round riding comfort with our selection of Wahoo indoor trainers, accessories, and Schwinn fitness equipment, designed to keep you pedaling regardless of the season. John Adams Cycling & Fitness was established in 1959, and since our first day, we’ve brought the best selection of products, bicycles, and service to our customers. Our name has become schwinn beach cruiser synonymous with quality throughout the Erie area and beyond. Specialized brand focused store with the latest bikes, E-bikes, and gear. If you’re interested in purchasing an antique or vintage bicycle made by this iconic company, you’ll have plenty of options. Price varies significantly, depending on the condition, age, scarcity, and desirability of the model.
W. Schwinn, grandson Frank Valentine Schwinn took over management of the company. By 1950, Schwinn had decided the time was right to grow the brand. At the time, most bicycle manufacturers in the United States sold in bulk to department stores, which in turn sold them as store brand models.
For Schwinn collectors, the fifties is an era of many great models and features. Good mathematics doesn’t always help you when it comes to bicycle tires. For example, most “middleweight” Schwinns take 26 x 1 3/4 tires, which are hard to find, not 26 x 1.75 as used on other brands. Bring in a team of qualified fitness equipment technicians to make the process easy.
Putting all company efforts towards bicycles, he succeeded in developing a low-cost model that brought Schwinn recognition as an innovative company, as well as a product that would continue to sell during the inevitable downturns in business cycles. W. Schwinn returned to Chicago and in 1933 introduced the Schwinn B-10E Motorbike, actually a youth’s bicycle designed to imitate a motorcycle. By 1990, other United States bicycle companies with reputations for excellence in design schwinn beach cruiser such as Trek, Specialized, and Cannondale had cut further into Schwinn’s market. Unable to produce bicycles in the United States at a competitive cost, by the end of 1991 Schwinn was sourcing its bicycles from overseas manufacturers. This in turn led to further inroads by domestic and foreign competitors. Faced with a downward sales spiral, Schwinn went into bankruptcy in 1992.[59] The company and name were bought by the Zell/Chilmark Fund, an investment group, in 1993.
Instead, most Schwinn derailleur bikes were marketed to the general leisure market, equipped with heavy “old timer” accessories such as kickstands that cycling aficionados had long since abandoned. While the Paramount still sold in limited numbers to this market, the model’s customer base began to age, changing from primarily bike racers to older, wealthier riders looking for the ultimate bicycle. Schwinn sold an impressive 1.5 million bicycles in 1974, but would pay the price for failing to keep up with new developments in bicycle technology and buying trends.